I'm Adriel Olmos, a Senior Creative Producer with 15 years of experience turning complex ideas into stories that actually make things happen.

I spent ten years at UC Berkeley's CITRIS and the Banatao Institute, where I basically became an entrepreneur inside the university. I pitched the idea for a video storytelling unit, got it funded, and built the whole thing from scratch. That meant handling everything from buying the right equipment to developing creative strategies that worked across four UC campuses.

I've always believed that great stories need to do more than just look good; they need to deliver real results. At Berkeley, I worked closely with leadership and development teams to create content that actually moved the needle. I launched a video service that brought in $250,000 for the institute and produced stories that helped raise over $500,000 in program funding. Some of my favorite wins include a recruitment video that's been viewed over a million times organically, and a founder's story for the UC startup SafelyYou that helped them land $19.5 million in Series A funding.

But it's not just about the numbers. One project that still means a lot to me is "Sophie's Super Hand," about a young girl receiving a 3D-printed prosthetic. NBC Bay Area featured it, and it became the centerpiece of a multi-year STEM curriculum that inspired thousands of students.

Since moving back to Los Angeles (where I'm originally from), I've been bringing that same approach to agency work. As a freelance strategist, I've partnered with clients like The Creator Code to transform raw footage into social campaigns that people actually want to share. One recent campaign for LA Taco hit over 315,000 views.

I handle everything from start to finish. That means designing intake systems, leading client strategy sessions, directing interviews with everyone from NASA astronauts to startup founders, and even managing complex initiatives like university-wide video accessibility projects.

Whether you're a university looking to inspire your next major gift or an agency that needs someone who can deliver content people will actually watch and share, I can help you tell your story.

Let's work together.