The Founder's Story That Fueled a Revolution in Senior Care
Client: SafelyYou (A UC Berkeley-funded startup)
Partner: CITRIS and the Banatao Institute
The Goal
To produce a compelling founder's story for a pre-seed AI technology company, SafelyYou. The video needed to serve multiple critical functions: to secure funding from high-level donors and investors, to build partnerships with memory care centers, and to connect emotionally with the families of potential users.
My Role
I served as the sole creative partner for this project, managing the entire production process from start to finish:
Concept Development & Research
Scriptwriting & Storyboarding
Directing
Director of Photography
Video Editing & Post-Production
Distribution Strategy
The Impact
This video became a cornerstone of SafelyYou's fundraising and partnership efforts, translating a personal story into a powerful business case. The results have been extraordinary:
Secured a $19.5 Million Series A Round: The founder directly credited this video as an instrumental tool used in the key pitch meetings that successfully secured their $19.5 Million Series A funding round and subsequent B/C funding.
Generated University ROI: As the research was funded by UC Berkeley, the company's success provides a direct financial return to the university through its equity stake, demonstrating a perfect model of academic research leading to commercial success.
Drove Market Adoption: The video proved highly effective across all target audiences, helping to build partnerships with memory care centers and connect emotionally with families seeking solutions for their loved ones.
